Transforming Health Journeys Together
We're on a mission to make health and fitness accessible, enjoyable, and sustainable for everyone.

Our Story
NutriFite began in 2018 when our founders, all fitness enthusiasts with backgrounds in nutrition science and technology, recognized a gap in the market for truly personalized health solutions.
What started as a simple meal planning app has evolved into a comprehensive platform that integrates nutrition, fitness, and wellness coaching into one seamless experience.
Our journey hasn't been without challenges. We've pivoted, learned, and grown based on user feedback and emerging research in health sciences. Today, we're proud to serve over 500,000 users worldwide, helping them achieve their health goals through personalized guidance and support.
As we continue to grow, our commitment remains the same: to empower individuals on their unique health journeys with science-backed tools and compassionate guidance.
Our Mission & Values
Guided by our core principles, we're committed to transforming how people approach their health
Science-Based Approach
We believe in evidence-based methods. All our nutrition plans and fitness recommendations are grounded in scientific research and validated by health professionals.
Personalization
We recognize that every individual is unique. Our platform adapts to your specific needs, preferences, and goals to provide truly personalized guidance.
Compassionate Support
Health journeys can be challenging. We provide supportive guidance without judgment, celebrating progress and helping you overcome obstacles.
Sustainable Change
We focus on long-term habits rather than quick fixes. Our approach emphasizes sustainable lifestyle changes that you can maintain for years to come.
Accessibility
We believe health resources should be accessible to everyone. We strive to make our platform affordable, easy to use, and available across all devices.
Continuous Innovation
We're committed to ongoing improvement. We regularly update our platform with the latest research, technology, and user feedback to provide the best possible experience.
Meet Our Team
Passionate experts dedicated to transforming health and fitness journeys
Alizjah Jarvis
Founder & Marketer
With a Ph.D. in Nutritional Sciences and 15+ years in the health industry, Sarah leads our vision to make personalized nutrition accessible to all.
Jaydin Gulley
Founder & Developer
Former tech lead at major health platforms, Michael brings his expertise in AI and machine learning to create our adaptive recommendation systems.
Our Impact
Transforming lives through personalized health and fitness guidance
Individuals actively using our platform to transform their health journey
Users who report reaching their primary health and fitness goals
Certified nutritionists, trainers, and health coaches on our team
Personalized meals planned through our nutrition algorithm
Join Our Mission
Be part of our community and start your journey toward better health and fitness today.
5★
App Store Rating