Our Story

Transforming Health Journeys Together

We're on a mission to make health and fitness accessible, enjoyable, and sustainable for everyone.

NutriFite founding team

Our Story

NutriFite began in 2018 when our founders, all fitness enthusiasts with backgrounds in nutrition science and technology, recognized a gap in the market for truly personalized health solutions.

What started as a simple meal planning app has evolved into a comprehensive platform that integrates nutrition, fitness, and wellness coaching into one seamless experience.

Our journey hasn't been without challenges. We've pivoted, learned, and grown based on user feedback and emerging research in health sciences. Today, we're proud to serve over 500,000 users worldwide, helping them achieve their health goals through personalized guidance and support.

As we continue to grow, our commitment remains the same: to empower individuals on their unique health journeys with science-backed tools and compassionate guidance.

Our Mission & Values

Guided by our core principles, we're committed to transforming how people approach their health

Science-Based Approach

We believe in evidence-based methods. All our nutrition plans and fitness recommendations are grounded in scientific research and validated by health professionals.

Personalization

We recognize that every individual is unique. Our platform adapts to your specific needs, preferences, and goals to provide truly personalized guidance.

Compassionate Support

Health journeys can be challenging. We provide supportive guidance without judgment, celebrating progress and helping you overcome obstacles.

Sustainable Change

We focus on long-term habits rather than quick fixes. Our approach emphasizes sustainable lifestyle changes that you can maintain for years to come.

Accessibility

We believe health resources should be accessible to everyone. We strive to make our platform affordable, easy to use, and available across all devices.

Continuous Innovation

We're committed to ongoing improvement. We regularly update our platform with the latest research, technology, and user feedback to provide the best possible experience.

Meet Our Team

Passionate experts dedicated to transforming health and fitness journeys

Alizjah Jarvis

Founder & Marketer

With a Ph.D. in Nutritional Sciences and 15+ years in the health industry, Sarah leads our vision to make personalized nutrition accessible to all.

Jaydin Gulley

Founder & Developer

Former tech lead at major health platforms, Michael brings his expertise in AI and machine learning to create our adaptive recommendation systems.

Our Impact

Transforming lives through personalized health and fitness guidance

500K+
Active Users

Individuals actively using our platform to transform their health journey

92%
Goal Achievement

Users who report reaching their primary health and fitness goals

200+
Health Experts

Certified nutritionists, trainers, and health coaches on our team

15M+
Meals Planned

Personalized meals planned through our nutrition algorithm

Join Our Mission

Be part of our community and start your journey toward better health and fitness today.

5★

App Store Rating